DON’T – the new book from Bob Selden

Why do some people seem to have all the luck? The answer is simple: people with a more positive outlook can recognise opportunities that others miss. How? By converting negativity into a powerfully positive working and personal life.

Bob Selden’s new book ‘DON’T: How using the right words will change your life’ shows you how to avoid the negativity in your life and your relationships. ‘DON’T’ shows you how to filter out negative words and phrases which create both negative thinking in your brain and negative behaviour in your life. The book suggests words, phrases and actions to encourage the very opposite of negativity. You’ll soon learn how positive words can and will activate the positive parts of your mind.

Bob Selden’s ‘DON’T’’ answers the question ‘can the words we use in general conversation actually impact our relationships?’ The answer is yes, we do behave according to the words we hear and use. For example, recent studies show young male drivers increase their speed when they hear male-type sounding words like ‘beard’, ‘tough’ and ‘rough’ – yet female-sounding words like ‘lipstick’, ‘pink’ and ‘gentle’ make them slow down. ‘DON’T’’ goes on to show how we are surrounded and misled by thousands of negative messages every day.

Using multiple how-to examples, scientific studies and stories from real-life, ‘DON’T’’ is packed with practical insights into what makes us who we are. Discover how to transform your working and personal life into positive successes which flows from a new understanding of positive action and perception.

What makes some people more successful and dynamic than others? Is it luck, upbringing, training? Or could it be something as simple and powerful as the words we use? Read Bob Selden’s new book ‘DON’T’’ and take a new path.

Bob would be happy to provide two free review copies of ‘DON’T’’ in exchange for a review on Amazon/Goodreads.  For a copy, you can contact bob via email at bob AT nationallearning DOT COM DOT au.

bob selden

Bob Selden has coached many sporting teams and coaches over the last 30 years, and has taught leadership at the prestigious International Institute for Management Development, Lausanne Switzerland and the Australian Graduate School of Management, Sydney. Bob has a degree in psychology and qualifications in management and organisational psychology. He is the author the best-selling book What To Do When You Become The Boss, which has sold over 55,000 copies and been published in four languages.




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